Direct Mail Advertising
Did You Know?
The top three reasons mailers gave for increasing their mailing frequency were company growth/ expansion (56%), strategy change (55%), and new product item (39%).
The top three reasons mailers gave for increasing their mailing frequency were company growth/ expansion (56%), strategy change (55%), and new product item (39%).
MBI is the leading provider for direct mail advertising.
Direct mail advertising has been an effective marketing tool since its first known use in 15th Century Europe. It utilizes the postal system to deliver your message right into the hands of your target audience. There are many advantages to using this form of advertising over the others. Advantages include direct analysis of many years of data collected. This data can be manipulated to give you an extremely precise mailing list targeting customers who are more likely to respond and purchase your product. Customers can be targeted based on many factors including Age, DMV information, Beacon Score, FICO score, Credit Rating and many more. MBI is a specialist in providing direct marketing mailing lists and our team is on-line with every major list provider in the country including: Equifax, Experian, RL Polk, TRW, Dunn & Bradstreet, and many others.
The Process
Many factors go into effectively executing a direct mail advertising campaign. These factors include: concept and design mailers, list rental and data management, pre-press and full color offset printing, laser personalization and full color digital laser printing, as well as letter shop and mailing services. These many factors can be very hard top manage for any small business. MBI can effectively manage these many factors all under one roof and with an industry-leading 24 hour turnaround time.
Direct Mail Formats
There are many different formats for direct mail advertising. These formats include letters, self-mailers, postcards, specialty mailers and many others. MBI is a specialist in producing these with its full service printing facility. Brochures, postcards, letters, postcards, flyers, and self-mailers are all produced with ease at our state-of-the-art facility. Any shape or size is possible with our talented designers and high tech equipment. When working with MBI your mailer will have colors and designs that are eye-catching and more likely to keep your targets interest.
MBI is your single-source solution for direct mail advertising. Our facilities have everything needed for our team to build an effective campaign including: maketing anlysis, concept and design, list rental and data management, pre-press and full color offset printing, laser personalization and full color digital laser printing, and laser shop and mailing services. Having one source saves you money and gives us the ability to have your product ready within our industry-leading 24 hour turnaround period.