Direct Mail Fulfillment
Did You Know?
The top three reasons mailers gave for increasing their mailing frequency were company growth/ expansion (56%), strategy change (55%), and new product item (39%).
The top three reasons mailers gave for increasing their mailing frequency were company growth/ expansion (56%), strategy change (55%), and new product item (39%).
This is the process of conducting concept and design work, data processing, list management, printing, mailing and follow-up for your direct mail campaign. This is the heart and soul of most direct mail marketing companies. The level of fulfillment you receive will differ from company to company. MBI can perform above the level of what other companies are offering plus offers great customer service and our amazing 24 hour turnaround period – all under one roof.
Type of Fulfillment
There are many types of direct mail fulfillment. With MBI’s direct mail services, we can guide you from concept to completion with speed and dependability. These different types include:
Marketing Analysis:
Our team of experienced professionals can help you research and analyze many market characteristics including customer’s key characteristics, which helps identify likely prospects and helping you know where to find them.
Concept and Design
Many companies leave this up to you or your marketing department. At MBI we can assist you with the entire process. We have talented and enthusiastic designers ready to take your design through the concept stage into the design stage. Our creative department includes a team of experienced professionals with fresh ideas. MBI is flexible to offer new and creative ideas, or to carry out your most conservative corporate concepts.
Data Management and List Rental:
the list of recipients is one of the most important parts of the direct mail fulfillment process. MBI has a data department which is on-line with every major list provider in the country including Equifax, Experian, RL Polk, TRW, Dunn & Bradstreet plus many more. We can narrow and pinpoint your target audience based on many factors including age, income, FICO score and many others.
Pre-Press and Full Color Offset Printing:
MBI houses a versatile print shop, which uses state-of-the-art equipment and allows our designers to use their full creativity. Housing the press in the same facility with our other departments allows us quick turn around and saves you money.
Full Color Digital Laser Printing and Laser Personalization:
MBI’s laser operation ensures uncompromised quality in color imaging and personalization of your direct mail pieces. We have high speed capabilities which allow our fast turnaround and ensure your deadlines are met.
Letter Shop and Mailing Services:
The letter shop at MBI will organize, bring together and finish the work done in data, design and printing.