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Direct Mail Marketing
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![]() Did You Know?
The top three reasons mailers gave for increasing their mailing frequency were company growth/ expansion (56%), strategy change (55%), and new product item (39%). |
Direct mail marketing is an effective tool for any type of promotional mailer. MBI is your one-stop source for achieving professional-quality printing including:
A common question related to direct mail marketing is: should I choose an envelope, self-mailer, or postcard? You can be certain that the more personalized a mailing, the more likely your target will read it and respond or make a purchase. That is why a letters packaging plays such an important role. A blank envelope is used when people send things to other people. Consumers today must be catered to on a personal level and nothing gets the attention of a busy prospect like a large envelope containing a “teaser” on the outside which will entice them to open the envelope and read what is inside. Research has shown that most Americans spend little time examining their mail, quickly thumbing through and tossing aside anything that doesn’t look important. Envelopes have been found to be retained and opened to see what the contents are in case it may be a check, bill, or other offer of their interest. When an envelope is opened your message is likely to be read instead of being discarded. Also, once opened, a letter from an envelope has a large amount of space in which to impress and catch the interest of your target. At MBI our direct mail marketing specialists will provide you a one-stop solution to getting this envelope into your targets hands and to get it opened and read.
Direct Mail BudgetingWe can also provide Self-mailer’s and postcards for your direct mail marketing needs. Advantages to using a postcard is that they are cheaper on materials and postage costs. As stated above, however, marketing-postcards are often discarded quickly so your chances to get the attention of your target are lessened. Of course since the costs are cheaper your budget may allow mailing to a higher amount of potential customers. Our talented team can help analyze your budget and determine the best product to gain the interest of your potential customers.
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