Direct Mail Postcards
Did You Know?
The top three reasons mailers gave for increasing their mailing frequency were company growth/ expansion (56%), strategy change (55%), and new product item (39%).
The top three reasons mailers gave for increasing their mailing frequency were company growth/ expansion (56%), strategy change (55%), and new product item (39%).
Postcards Can Be an Enormously Effective Form Of Direct Mail Marketing.
Postcards are not just for travelers anymore. They can be an effective part of your direct mail campaign when done right. You want to keep your postcard out of the trash and in the hands of your potential customer long enough for him or her to read it, and hopefully respond. There are five traits that the most effective direct mail postcards contain:
1. They’re Simple:
A postcard must stand out to get your target’s attention while they are sorting through the day’s mail. A disorganized mess of information is not going to keep them interested. Simple headlines such as “Welcome” or “We’ve Missed You” work best. An oversized 8”x 5” card will work well and will stand out in the mail and in the hand. Once you have the attention of the target, just present the offer as concisely as possible. Our experts at MBI can help keep your direct mail postcards simple.
2. They’re Timely:
When your postcard is delivered is essential to the likelihood of your target responding to your offer or announcement. For example, if you are having a sale on one of your products or services, there would be an important time frame to notify your target of the sale. Not too late, not too soon. MBI’s data analysis team will help you choose the proper time to send out your postcard.
3. They’re Printed on Both Sides:
You want to fill every inch of your postcard. Leave no space untouched. MBI’s laser printing facilities can help you put a glossy picture on one side and details of your offer on the other. Remember with direct mail postcards you must keep it simple.
4. They’re Attractive
The design of a postcard must be catchy and attractive. Unlike an envelope, which once opened will be read and looked at closely by the opener, a postcard has nothing to open so therefore must stand out and catch the eye of your target so they will read it and not throw it straight into the trash. Our talented design team at MBI can help you choose the most attractive design for your purpose.
5. They’re Measurable
A postcard can be more than an announcement. It can also be a coupon, gift certificate, or ticket to an event. Counting the amount of postcards your targets bring back and use as a ticket or coupon can help you measure the effectiveness of your mail campaign.