Direct Response Marketing
Did You Know?
The top three reasons mailers gave for increasing their mailing frequency were company growth/ expansion (56%), strategy change (55%), and new product item (39%).
The top three reasons mailers gave for increasing their mailing frequency were company growth/ expansion (56%), strategy change (55%), and new product item (39%).
Direct Response Marketing is a form of marketing designed to obtain a direct response from a potential or former customer who is in need of a product or service. These responses can then be quantified and data collected. This data can be manipulated into lists which will help future marketing efforts target and pinpoint the potential customer more directly, saving money and time for the client. Since most small businesses don’t have the time to perform this on their own there are many list providers who have already done years of this data collection and their data can be rented or purchased.
It is recommended that you have an experienced direct mail company help you decide which data is best and what data to obtain and from who. MBI has a data department who can find and manage the data collected by these direct response marketing firms to help get the most out of your direct marketing campaign. MBI’s data department is on-line with all of the biggest list providers in the country such as Experian, Equifax, TRW and many others.
The MBI data department has extensive capabilities including:
- - Database Management
- - Purge / Merge
- - Download Capacity
- - List Correction
- - NCOA
- - De-duplication
- - Data Entry
- - Postal Verification
MBI is your one source solution:
In addition to managing direct response marketing information MBI has many other products and services essential to any direct mail marketing campaign, all in a one-source stop. They feature an industry-leading 24 hour turnaround period, taking your product from concept to the printing in less than one day.
MBI Services:
MBI features innovative products and services designed for exceptional results. The other services you may need include marketing analysis, concept and design, full color offset and pre-press printing, full color digital laser printing, laser personalization, and letter shop and mailing services.
MBI products:
MBI features a full service printing station. It is located in-house which offsets delays and saves money for the client. MBI’s can produce every imaginable size or shape letter, self-mailers, postcards, or specialty mailers. There are a large variety of papers and envelopes to be used, including full color digital and offset printing to help create mailers that stand out in every mailbox they are delivered to.