Mailing Management
Did You Know?
The top three reasons mailers gave for increasing their mailing frequency were company growth/ expansion (56%), strategy change (55%), and new product item (39%).
The top three reasons mailers gave for increasing their mailing frequency were company growth/ expansion (56%), strategy change (55%), and new product item (39%).
Managing mailing campaigns can be a long and tedious task if not done by professionals. It is however extremely important to keep in contact people in your business, weather it is a customer, employees, vendor or investors. Mailing list can be divided into four types:
Current Customers:
The most valuable list of names is your current list of customers. This is because they are people who have already used your services or bought a product from you. They have generated revenue and will be a good source of continue revues. Your existing customers are great place to start your direct mail campaigns. The response rate should be better than sending a mailing campaign to potential customers. The tricky part however is mailing management. Knowing how often you mail your customers and what you mailed last can be the deciding factor in generating new revenue. This is because this list is of people we know need your product / service since they are existing customers. It is also important to note the different types of customers your business may have and what the most effective advertisement would be. For example your list could include:
- · Faculty Users
- · Clients
- · Subscribers
- · Association members
- · Business Groups
- · Investors
- · Donors
- · Partners
- · Business associates
- · Service Providers
- · Product Vendors
- · Distributors
Inquires
These are the people who have contacted your company to request something. For example you have received a request for a catalog, sample, media, quote or perhaps information. This might also include potential vendors who are offering service that could save you money and time. It is important to have an effective mailing management to make sure your list is kept up to date, and mailed in a timely matter.
Prospects
Prospects are basically potential customers. They have not responded to your previous offers in the past or inquired about your organization. However, by looking at the information our data department can provide, you should have reason to believe that they may have an interest or need in the service or product you provide
Suspects:
These are basically prospects that may have a slight chance of becoming a customer but their need or want for your product or services is uncertain. Targeting suspects with your mailing management campaign should be of the lowest priority.