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Did You Know? The top three reasons mailers gave for increasing their mailing frequency were company growth/ expansion (56%), strategy change (55%), and new product item (39%).
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DIRECT MAIL SERVICES FROM CONCEPT TO COMPLETION
MBI is your single-source solution for creating and producing effective Direct Mail. Our goal is to produce your direct mail project “Better, Faster, and Cheaper” and our Mission is to meet and EXCEED your expectations. Our focus on Speed and Dependability is truly unique in the Direct Mail Industry.
Marketing Analysis
Knowing your customer's key characteristics, identifying your most likely prospects and knowing where to find them is critical to the ROI of every Direct Mail Campaign. Our Team of knowledgeable and experienced Account Managers and Data Professionals help our clients pinpoint, refine and properly target their Mail Campaigns every day. We are ready to help you increase your results through thorough and accurate research and analysis.
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Concept and Design
Design is a very subjective service. We have talented, enthusiastic designers, but more importantly, we are willing to work to meet your "subjective" needs. We take your design needs to the next level, creating the image and the best design solutions for your company.
Our creative department includes a team of professionals with fresh ideas and experience to create design solutions. MBI is flexible to offer you new and creative ideas, or carry out your most conservative corporate concepts. Every design we create focuses on one thing – RESULTS.
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List Rental and Data Management
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The success of a direct mail campaign is only as good as its mailing
list. Our Data Department is on-line with every major list provider
in the country, including: Equifax, Experian, RL Polk, TRW, Dunn
& Bradstreet, and many more. We have the ability to pinpoint
qualified customers based on income, age, DMV information, Beacon
score, as well as other customer-specific marketing criteria.
Our capabilities are extensive:
• Database management
• Download capacity
• Merge/purge
• NCOA
• List correction
• Data entry
• De-duplication
• Postal verification
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Pre-Press and Full Color Offset Printing
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MBI’s versatile Print Shop, which uses state-of-the-art equipment,
allows us a full range of creativity. Our advanced film output technology
saves not only time and money, but ensures rapid turnaround and
the highest quality every time.
• 4 color process
• Envelope jet process
• 2 color spot
• Fully digital pre-press
• Multi-color offset printing
• Custom envelope conversions
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Laser Personalization and Full Color Digital Laser Printing
MBI's lasering operation ensures uncompromised quality in color imaging and personalization of your direct mail pieces.
Our high speed capability allows us to meet your deadlines.
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Letter Shop and Mailing Services
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MBI's Letter Shop organizes, brings together, and finishes the work done in data, design and printing. With state of the art equipment and dedicated professionals, your mailers are addressed and prepared for mailing with total dedication to dependability and on time mail drops. Our full service shop provides:
• Inkjet addressing
• Impact printing and addressing
• Foil-die-cutting
• Laser printing and addressing
• Cutting/Folding/Tabbing
• High-speed inserting
• Foiling
• Die cutting
• Postal verification and delivery
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24 Hour Turnaround
When MBI started its Direct Mail business in 1989 mail projects typically took weeks to produce because the graphic artist, list company or data source, printer and mail shop were all separate business entities. Coordinating the project was a difficult and lengthy process. Managing the cost, dependability and speed of the project was challenging and often frustrating. It quickly became apparent that having all the individual processes under one roof would improve efficiency, lower costs, increase dependability and facilitate speed of production. The concept of 24 hour turn Direct Mail production turn around was born at MBI. Today we are proud to be the Nation’s leading provider of dependable and fast Direct Mail production.
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